Blowback: the failure of Cain cool
New ad from Herman Cain team undermines its own message
By Shawn Lawrence Otto | Oct 25, 2011 | Comments (37)
Herman Cain's new ad is all the talk today.
It's a good ad in a way - the smoking is effective as emotional code for regulation running amok, limiting personal freedom.
Mark Block, fresh from the Wisconson branch of the Koch-family-funded Americans for Prosperity Tea Party astroturfer, makes smoking into an anti-government act of defiance. He comes off as cool in an aging James Dean sort of way, as he blows smoke at the camera.
But then, trying to pull a Jesse The Thinker wink, the ad cuts to Herman Cain and his logo - which, epic, ironic fail, looks a lot like the logo for the American Cancer Society.
Or is it the American Heart Association?
Either way, bad choice, speaking as a filmmaker. Here's how you do it RIGHT: